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Dental clinics and doctor’s offices are always on the lookout for discount medical supplies or things like dental implants to sell at lower prices. When they can find good dental implants for sale at low prices, they can save money on their supplies and then pass those savings on to their patients.
When clinics find opportunities to cut medical supplies, they often offer to treat people who have little or no insurance because of the money they have saved. The least they can do is keep their prices low so more people can see a doctor or dentist and get treatment.
Medical treatment centers compete with each other, as do retail stores. People buy doctors and procedures the same way they buy other big-ticket items. For this reason, clinics that treat people must have competitive prices, otherwise they will not see many patients.
The price the doctor’s office has to pay for the supplies it needs makes a big difference in the prices it has to pay its patients. The more supplies it costs them, the more they will charge for office visits and procedures. The more the clinic can save, the better.
The doctor or dentist also has to carry malpractice insurance, hire staff, pay service bulls, and there are many other hidden costs that we don’t see for these professionals. The price of supplies is crucial for them to help control the prices they have to charge.
. All of their devices must be from reputable distributors so that if something goes wrong and a patient is injured with a supply, the doctor can tell the authorities .
Most medical supply companies send agents to doctors and promote their supplies. Some offer better prices and some offer other incentives for the doctor to use their supplies or suggest that they mark the drug as a treatment for their patients.
Often, the company that manufactures the supplies will offer a certain amount of its products to the doctor for free if he agrees to use its brand name. The doctor can then use the free supplies to treat patients who don’t have insurance and need discounted rates for their visits and procedures.
It takes a city to raise a child, and it takes a community to work together to create affordable ways for doctors, dentists and other professionals to provide their services at prices lower than those who need them. Medical supply manufacturing operations are part of the community that makes this possible.
Each of us has a responsibility to do everything in our power to help improve the way the world is and the way people are forced to live.
They once heard that their friend’s back pain was solved by acupuncture. Then they became intrigued: “If it worked for my friend, maybe it will work for me,” they think. After some initial hesitation (they hate needles), they book a session. So let’s evaluate here. This person has never had acupuncture before and is afraid of needles, so why would they book treatment if they were afraid?
This is usually due to two things:
1. Constant back pain is more important than the fear of being bitten.
2. Thinking about feeling better (benefits of treatment) outweighs the idea of putting needles.
These two things look alike, but they are actually quite different. This is what many practitioners mistake. Customers first come to us to relieve their suffering. But this is only the first step. They also want to hope for something better.
I guide my intern clients to understand that we have 3 main roles as wellness leaders: that is, to help our clients:
• Reduce suffering
• Hope for a better life
• Achieve a better life
How can we achieve this?
So, the best kind of holistic treatment marketing is solution marketing rather than method marketing. By offering wellness packages instead of individual sessions, we provide the solution.
We will never be able to help our clients live a better life in just one session. We all know how important support and guidance is to making lasting changes in our lives, not to mention the lives of our clients.
Therefore, Wellness Leaders offers wellness packages and offers various solutions to their clients in the form of “trips” to take, rather than just individual sessions.
Well-being requires a journey from suffering to freedom, from stress to peace, and from pain to freedom of movement. It’s up to us to educate our customers on the journey they’re on.
Develop your own wellness packages.
By answering these 10 questions below, you’ll be well on your way to developing wellness programs that truly drive client compliance, deliver great, life-changing results, and earn better revenue in the process:
1. Where are they now? (What are they fighting for?)
2. Where do they want to be? (What are your dreams and goals?)
3. What steps do they need to take to get there? (which frame/flight they should take)
4. What support do you need to implement these ongoing changes? (What services, products, or methods do they need to get results?)
5. What patterns of sleep, movement, rest, hydration, stillness, breathing, and eating do they need to function in an optimal state of continued well-being?
6. How far are you willing to go to help your clients find true and ongoing release from suffering? (Will your plans provide ongoing support and guidance?)
7. How long will your programs need to support along the way? (How long must suffering be alleviated, ambition created, then achieved?)
8. Will you include other professionals in your wellness packages or will you be a one stop shop for everything?
9. What benefits will your program provide your customers that they are not currently receiving? (Think about your specific problem, goals and dreams)
10. What is the financial value of these benefits? (Intuitively relate to the true value of these results and set your prices accordingly)
